This week’s edition of The Profit Project Interview series focuses on generating growth in business with an expert in the social media space. Jade Allerby from Focus SME joins us for an enlightening discussion.
Jade and her team help time poor business owners grow their businesses effectively through social media and digital marketing. In the modern business world, it’s hard to stay front of mind with consumers attention spans shortening by the day. And that’s where social media can help play a role to put you front and centre. Whether it is offering products and services or providing educational content, there’s so much value in having a social presence.
But it can be all a bit overwhelming trying to navigate which platforms to use and how to go about it. That’s where Jade shares some valuable insights to help grow your business.
In this chat, we talk all things generating growth. Including:
- How Jade got started in business and her joy of travel
- The challenge of “learning business”
- Surrounding herself with great networks
- Clients challenges working ‘on’ the businesses rather than ‘in’ the business
- Starting with a strategy
- Social media being a conversation
- The importance of a content plan
- Building trust
- And leveraging content
Check out the full interview here:
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